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Axe Body Spray: Barbershop
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There is a moment in the lives of young people when they feel obligated to imitate trends imposed on them by society. But this "demon" has his days numbered, thanks to someone who will help them expel that entity from their bodies and their thoughts: The AXORCIST. AXE wants to banish that mysterious force that tries to convince young people that they have to follow parameters to be considered beautiful or successful. AXE wants you to be yourself and celebrate the uniqueness you already have. The campaign includes three situations, Home, Gym and Hairdresser. All three protagonists are young men who are "owned" by an entity that needs to be expelled.
Client Contacts: Marta Bermúdez, María Ferrer-Viana, Carla Del Pozo Related
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