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ING Bank: Tom

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Rosapark, Paris has released this spot, directed by Armand de Saint Salvy, introducing us to 'Tom,' the latest hire in a customer relations department. imitates the style of those that promote the latest major technological innovations. Shot entirely at ING's premises in Paris, the spot imitates the style of films introducing the major innovations in technology, as we learn about Tom through testimonies from a neuroscience researcher, a director of innovation and a colleague. In the end we learn that Tom is just an ordinary human, just like ING’s 250 advisors.
Credits Other credits

MARKETING AND COMMERCIAL DIRECTOR: Yvon Martin

ADVERTISING AND CONTENT MANAGER: Marine Léoni

CO-FOUNDERS: Jean-Patrick Chiquiar, Jean-François Sacco, Gilles Fichteberg

GENERAL DIRECTOR: Sacha Lacroix

ADVISING DIRECTOR: Soraya Cottin

ACCOUNT MANAGER: Caroline Planty

SOCIAL MANAGER: Thibaut Thureau

PRODUCTION DIRECTOR: Olivier Thaon

DECORATOR & STYLIST: Stéphanie Aujean

POST PRODUCTION: Mc Murphy

SOUND STUDIO: Schmooze

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