Olay anti-ageing cream: Emma

Anti-wrinkle moisturizing products usually referred to as anti-aging boutiques are actually most effective when used at a young age - when aging signs are invisible.
It is therefore quite of a challenge to catch the attention of the younger audience and convince them about the benefits of anti-aging products through conventional advertising. This is why we decided to champion an emotional approach with a relatable story at the heart of it, one that young consumers can connect with and be persuaded to give 'their mom's brand' a chance. Agency: Publicis