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UBREW London: Beer Heroes - The Kayak Amphibian

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UBREW, a craft brewery based in London where you can brew your own beer, launch BEER HEROES campaign. After putting more than two years of efforts into finding internet's most famous beer save heroes, they have finally found them and celebrated their heroic deeds with a beer brewed especially for them. Over the years the internet has captured and immortalized some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions) these people who put their bodies on the line to save beer, have remained anonymous heroes… UNTIL NOW! Together with McCann Milan, the two year search has paid off and they have found 3 of them, brought them to London (all the way from Montana and Amsterdam), documented their incredible hero story and brewed them a special beer, with personalized label and special flavours that the heroes asked for.
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MEDIA AGENCY: UM LONDON & REPRISE LONDON

PR AGENCY: WEBER SHANDWICK LONDON

ADRIAN BOTAN, CREATIVE PRESIDENT

MIKE COOPER, DIGITAL DIRECTOR

NICOLA GUARINO, HEAD OF SOCIAL

MICHELE VIRGILIO, HEAD OF PRODUCTION

VALENTINA CATESE, PROJECT MANAGER

CARMEN BISTRIAN, CREATIVE EXCELLENCE MANAGER

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