Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 22nd 2019
Ambient

São Paulo State Symphony Orchestra: See The Music

Embed Video
Top 6: May 22nd 2019
The Sao Paulo State Symphony Orchestra (Osesp) launched "See The Music", a project that transforms iconic compositions into pieces of art. From a chip installed in maestra Marin Alsop's baton, the movements captured as she conducted works such as Beethoven's 5th Symphony, were mapped and transformed into paintings, causing a unique kinaesthetic experience for the spectator.
Agency: Talent Marcel, Sao Paulo
Besides offering such a sensation by transforming musical pieces into objects, the “See The Music” project also explores the new possibilities of artistic manifestations enabled by technology. Via bluetooth, a gyroscope and an accelerometer installed in the baton, communicated with a software with 13 thousand lines of programming, created especially for the project, which captures the movements. The software’s data intelligence handles the complete decoding of different types of gestures, from the lightest to the more vibrant and energetic ones, turning them into paintings. Authors such as Debussy, Mozart and Tchaikovsky, among others, will have small excerpts of their most prominent works captured and transformed into works of art. The paintings created from the experiment will be part of a commemorative exhibit. After the versnissage, the paintings will be auctioned on behalf of fundraising for the educational and artistic activities of the orchestra and its groups.
Credits Other credits

Photos: Mario Coelho

Final Art: Ingo Santos

Assistent Director: Thatiane Almeida

Client Services: Elisa Mello

Client Services Assistent: Bruna Custódio

Production: Hanna Moura

Editing: Diogo Comum e Julian Eduardo

Post-production: Santa Post

Color Grading: Liquor

Finalization: Roberto Neto

Electric Engineer: André Aureliano Biagioni

Designer: Gilmar Alves Magalhães Júnior

Sound Production: Antfood

Artistic Direction: Lourenço Schmidt e Fernando Rojo

Production: Equipe Antfood

Director: Christiane Rachel e Renato Castro

Client Approval: Executive board and Communications of Fundação Osesp

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news