Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Ambient

Lucozade Sport: Anthony Joshua Fridge

Embed Video
World Heavyweight Boxing champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand – Fruit Punch. Lucozade Sport’s collaboration with one of the UK’s biggest sport stars is expected to drive sales to new heights, after the brand grew by over 32 percent during the World Cup last year. In 2015, the launch of Mango and Passion Fruit was worth £3.2m in wholesale and introduced 700,000 new shoppers to Lucozade Sport.The launch will be supported by a £5m advertising spend and demonstrates the impact that the 2012 Gold medallist has had in reconnecting the general public with British boxing. The drink has been designed by the sports and exercise brand Lucozade Sport to support everybody that is made to move, containing carbohydrates and electrolytes to enhance hydration and help maintain performance during endurance exercise.
Credits Other credits

Account Manager: Becky Devereux-Pile

Account Director: Max Arkell

Creative Producer: Glen McLeod

Senior Planner: Antonia Tam

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news