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TV

5G Ultra Wideband: Be First to Real Time

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Creative agency The Community has launched a new spot for Verizon that underscores our fixation with speed - and how Verizon has gone beyond speed with the introduction of 5G Ultra Wideband. The 60-second spot, "First to Real Time," opens with a montage of individuals and objects associated with speed, ranging from runners and jockeys to racecars and train wheels. The narration addresses our world’s fixation with speed and how, the faster it goes, the faster we need to make it go. This outlook has driven innovation after innovation for centuries, culminating in “the era of real-time” with the launch of the new Verizon 5G Ultra Wideband. Now that Verizon has introduced this new technology, available on the Samsung Galaxy S10 5G, users can be “first to share in real-time,” capturing moments that matter, playing console-quality multiplayer games on the go, and experiencing AR that feels like reality. The spot ends by saying “5G will change everything. It is now in your hands.” The campaign underscores how 5G will change everything, fostering a more connected world and cementing Verizon’s position at the forefront of the next technological revolution.
Credits Other credits

Senior Account Director: Gabriela Benitez

President: Luis Montero

Group Connections Director: Billy Boulia

Senior Content Strategist: Dee Nuncio

Senior Business Affairs: Priscila Hourihan

Senior Director: Ramon Nunez

VP, Integrated Production: Laurie Malaga

Director of Business Affairs: Natalie Greenman

Senior Project Manager: Catrina Cosculluela

Group Executive Producer: Ramon Nunez

Project Manager: Justine Defillippi

Account Coordinator: Catarina Daltro

Head of Strategy: Julie Liss

Founder: Joaquín Mollá

Account Supervisor: Sarah Silberstein, Blake Eisenberg

Senior Designer: Robert Herzfeld

Assistant Producer: Adriana Loayza

Managing Director: Ana Bermudez (VP)

Production Supervisor: Thuy Vu

Line Producer: Matt Wersinger

Head of Production: Rika Osenberg

Edit Company: Exile

Editor: Shane Reid

Edit Assistant: Ersin Dogruer

Producer: Dale Nicholls

Executive Producer: CL Weaver

Post Production Company: MPC

Colourist: Mark Gethin

VFX Supervisor: Michael Gregory, Oliver Caiden

Producer: Anna Kravtsov

Creative Director: Tom McCullough

Managing Director: Angela Lupo

Music Company: JSM

Executive Producer: Jeff Fiorello

Chief Creative Officer: Joel Simon

Producer: Norman Felker

Sound Company: Lime Studios

Sound Engineer: Mark Meyuhas

Executive Producer: Susie Boyahan

Assistant Engineer: Peter Lapinksi

Client

Brand Creative: Dave Bowen (VP)

Director of Brand Marketing: Andrew Shafer

Creative Strategy Manager: Remy Wainfeld

EVP, Chief Marketing Officer: Diego Scotti

Chief Creative Officer: Andrew McKechnie (SVP)

Digital Marketing Manager: Marc Kelly

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