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Extra Gum: Pep Talks Voice-Assistant

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EXTRA Gum, via Colenso BBDO, releases Extra Pep Talks, a voice-assistant-based conversation tool that is designed to build confidence. Aimed at generations who have become more comfortable conversing via text than in person, the platform compliments EXTRA Gum's "Time to Shine" brand positioning by letting people practice hard-to-have conversations. Every conversation housed within the tech is inspired by commonly searched topics - asking for a raise, asking someone
Credits Other credits

Marketing Manager: Nicole Villari

Senior Brand Manager: Tatyana Dickson

Brand Manager: Catherine Martindale

Partner: Google

Sound Design: Franklin Road

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