Old Mout Cider / WWF: Kiwi

Old Mout Cider, one of the UK's most sustainable ciders, and the world's leading independent conservation organisation, World Wildlife Fund (WWF), have joined forces for a brand new campaign which will help to protect half a million acres of habitat around the world. The partnership is the next chapter in Old Mout’s sustainability agenda which has already seen the New Zealand born cider help protect its native country’s national icon, the kiwi, which also sits proudly on all Old Mout packaging. The status of two kiwi species has now improved from ‘endangered’ to ‘vulnerable’ after the cider maker found out that just one in twenty kiwi chicks survived to adulthood. Old Mout has now set its sights further afield with an ambitious goal – teaming up with WWF in a partnership to help protect animals’ natural habitats across the world including the continued conservation for the kiwi. The brand new campaign includes Old Mout’s first ever TV ad and features the kiwi and WWF’s iconic panda, as well as showcasing Old Mout’s sustainability credentials – 100% recyclable, natural flavours and vegan friendly. The ad stars the adventurous little kiwi who, once endangered himself, sets out on a journey to help protect other animals’ habitats. He meets the WWF panda on his travels and together they enthusiastically announce the partnership, resolving on a striking visual of endangered animals circling the world.