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Lancia Ypsilon: Black and Noir

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Armando Testa has debuted a striking new campaign for Lancia Ypsilon. The 'Black and Noir' film features a reinterpretation of The Rolling Stones' iconic 'Paint it Black', marketing the model to a more sophisticated and style-conscious clientele. Directed by Federico Brugia and produced by The Family, the spot features a series of images - chess pieces, piano keys, a butterfly - that capture the elegant and fascinating new design for the model. The Ypsilon's glossy and matt black colouring contrasts with the stark white background, creating a striking ad that underlines Lancia's 'Black and Noir' theme.
Credits Other credits

Digital Marketing: Daniele Cavallo (BMC - Abarth & Lancia)

Legal: Paola Boella (BMC – Process – Legal & Purchasing Governance)

Production: Nicola Romano (BMC - Lancia Brand Atl & Catalogues Production)

Brand Manager: Daniela Coluccia (BMC - Lancia Brand ATL Manager), Erika Piffer (BMC - Fiat, Abarth & Lancia Brands Digital Manager)

Account Executive: Federica Tos

Account Manager: Andrea Cantore (Campaign Developer)

Account Supervisor: Manuela Luparia

Client Director: Eraldo Mussa

Digital Agency: WPP

Social Media Manager: Delfina Maria D'Ambrosio

Client Service Director: Lorenzo Salemme

Editor: Vilma Conte

Color Correction: Daniel Pallucca

Producer Assistant: Ina Richter

Post Production Company: Exchanges

Music : Flavio Ibba For Red Rose Productions

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