Interactive ad: Samsung: #IndiaReadyAction

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Top 6: June 12th 2019

Samsung and Cheil India has today launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India by capturing and sharing videos of 'Real India' through their smartphones. Starting today, the month-long campaign will urge Gen Z and young millennials in India to share up to 60-second videos of their vision of real India that will break any stereotypes that may exist about the country. A recent survey conducted by Samsung found several stereotypes about India exist in the minds of foreigners. To them, the Taj Mahal or river Ganga are the only major tourist attractions in the country, food means spice and curries and entertainment is only Bollywood and cricket. There is little awareness of the other possibilities in real India.