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IAG NZ: State Thursday

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Busy people need insurance more than anyone. They are the ones who leave the iron on as they rush out the door, reverse their cars into poles as they race from school drop-off to that meeting they’re already late for…

Unfortunately, busy people don’t have time to read every line item on their insurance form, let alone watch an insurance ad. That’s why you leave your insurance to the experts at State.

This week, State has re-launched with a modular campaign that speaks to busy individuals. But these people don’t have time for things that aren’t relatable, so we created a modular language and art direction system that allowed us to tell one-to-one stories.
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