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Top 6: May 22nd 2019
Interactive

Havaianas: TAP TAP TAP

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Top 6: May 22nd 2019
With the growth of Instagram Stories, tapping the screen to flip through content has become habit. And it was that very habit that inspired Havaianas to explore the format in a new way, to tell stories like never before. Called "TAP TAP TAP," the short uses users' contact with the screen to speed up the animation. The project is made up of more than 90 illustrations. As users "skip" through them, they interact with the next image, creating the illusion of movement. TAP TAP TAP was developed by AlmapBBDO with illustrations by LOBO/Vetor Zero.
Credits Other credits

Illustration: Hugo Takashi

Liaisons: Cristina Chacon, Mariana Silveira, Fabiola Liberato, Warley Vieira, Illana Roque

Digital Production: Rodrigo Falcão, Aline Macedo, Sabrina Bernardini, Rafaella Cioffi

Media: Carla Durighetto, Paula Kosugi, Gislayne Neto

Approval: Carla Schmitzberger, Fabio Leite, Eliana Vilches, Mariana Rhormens, Matheus Gonzalez, Liliam Siqueira, Mayra Campagna

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