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Outdoor
McDonald's: Iconic Packaging
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The Big Mac, celebrating its 50th Birthday in 2018, had remained almost unchanged for 50 years. So, to promote its golden anniversary, we celebrated the only thing about the burger that had. Its packaging. Tapping into half a century of nostalgia for the beloved burger, original, now archived Big Mac packaging spanning five decades was sourced and meticulously photographed. These photographs were then turned into unbranded posters honouring the Big Macâs status as a pop-culture icon. Agency: DDB, Sydney
The packaging was also featured in a nationwide television campaign specifically depicting the eras they came from.
Creative Operations Director: Libby Hams Related
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