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McDonald's: Iconic Packaging

The Big Mac, celebrating its 50th Birthday in 2018, had remained almost unchanged for 50 years. So, to promote its golden anniversary, we celebrated the only thing about the burger that had. Its packaging. Tapping into half a century of nostalgia for the beloved burger, original, now archived Big Mac packaging spanning five decades was sourced and meticulously photographed. These photographs were then turned into unbranded posters honouring the Big Mac’s status as a pop-culture icon. Agency: DDB, Sydney

The packaging was also featured in a nationwide television campaign specifically depicting the eras they came from.
Credits Other credits

Creative Operations Director: Libby Hams



Design: Ramon Rodriguez



Chief Executive Officer: Nicole Taylor



Group Account Director: Lisa Hauptmann



Senior Account Director: Andrew Inman



Account Executive: Celine Dinant



Business Coordinator: Michelle Weekes



Planning Director: Annabelle Rogers



Senior Print Producer: John Wood



Senior Finished Artist: Jose Rodrigues







Client



Director of Marketing: Jo Feeney



Brand Manager: Channa Goonasekara



Marketing Communications Manager: Fiona Gray



Corporate Relations Manager: Tina Alldis







Photographer: Danny Eastwood



Production: The Pool Collective



Retouching: Limehouse Creative

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