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Top 6: May 22nd 2019

Pacifico: Safety Waves

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Top 6: May 22nd 2019
Mexican beaches are a paradaise for surfers, but some of them are located in extremely dangerous places to swim. In fact, every year more than 2,000 die from drowning in Mexico. To keep people away from a risky situation and keep them safe, Pacifico made the price of her beer drop in the most popular bar on the beach every time the tide rose. Agency: Ogilvy

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