NEPA: Rain Tree

In South Korea, whenever it's raining out, disposable umbrella bag dispensers are placed at nearly all the building entrances. It's to cover the wet umbrellas, so that floors are kept dry. However, this is a problem that causes more than 200M bags to be consumed every year. NEPA, an outdoor clothing brand, wanted to raise awareness on how using reusable bags instead of disposable ones can help the environment.
The idea was to create a leaf-printed reusable umbrella bag by upcycling leftover waterproof fabrics, and specially designed tree-shaped hanger for drying them after use. As more people used and dried the bags on the tree, The "Rain Tree" became fuller and greener. Everyone could see their small actions making a difference in the environment.