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Diesel Fragrances: Spirit of The Brave


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Within just 10 years, football player Neymar Jr. has become a star. Exposed to millions of fans, journalists and opponents, each of his gestures is photographed, shared and scrutinized, every word he utters gets analyzed and tweeted. So what exactly is being brave when you are Neymar Jr, one of the biggest stars in the world? By relying on the codes of entertainment, the film intends to define what sticks most to Neymar Jr.'s skin: his tattoos. Agency: Buzzman, Paris
He has more than 70, each illustrating an important event of his life. Neymar Jr.’s tattoos not only tell his story, they reveal his personality. They come to life under the direction of multi-awarded Canadian director and photographer Mark Zibert, to illustrate THE definition of bravery: never take yourself too seriously, never stop playing even in front of your greatest fears. A unique and very personal film, in the image of the Spirit of The Brave fragrance co-created by Neymar Jr., the bottle of which is inspired by one of his iconic tattoos. Shaped as a fist, it displays the lion Neymar Jr. wears on his own hand, a symbol of self-confidence and bravery.
Credits Other credits

Brand CEO Guillaume de Lesquen

Brand Director Anne Machet

International Digital Director Virginie Brossard

International Marketing Group Manager Anne-Laure Ardisson

International marketing Project Manager Clémentine Petrucci

International Digital Manager Margaux Nardini

International Digital Project Manager Bastien Kolb

International Communications Project Manager Alexis Varangot

International Communications Director Manon Ergin



President: Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Art Directors Assistants Rick Andersen & Steven Daout

Art Directors Event Gianni Leotta & Romuald Mevaere

Account Manager Clémence Gateau

Account Executive Tanguy Hercouët

Head of Strategic Planning Clément Scherrer

Strategic Planning Edouard N’Diaye

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Head of TV Production Vanessa Barbel

Rights Management Dee Perryman

Consulting office Titem Mouici for Kind Paris

Head of Production Eric Lipchitz

Digital Content Production Dacor

Sound Production Schmooze

Artist Zack Hemsey

Music The Runner

Music Supervision Frederic Schindler x Too Young

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