TV ad: Williams: Williams

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To accompany the unveiling of new packaging this week, Tasmanian bread company Cripps Nubake has launched the sequel to the tale of its founder, ex-convict William Cripps. The 90 second spot sees a modern take on the story of William and his wife Eliza. Some years after establishing the baking business in 1878, William is forced to farewell his beloved and, from that moment, he is driven to creating a baking legacy that still lives on today. Agency: IdeasBanQ