MYBACIN: Shoes

MYBACIN is the hygienic products, seeing that hands are the starting point of all the germs spreading out through our body. In order to meet the lifestyles of people who don't have time even to wash their hands, MYBACIN develops the convenient sanitizing gel product. So, it comes back to our brief and challenges on how to make people always realize the importance of hand washing. To communicate to all target groups. We, therefore, visualize it through their familiar daily life, making them realize that they have to live with invisible and unrecognizable germs. And they, the germs, are always ready to spread into our bodies whenever they are touched by our hands. Agency: The Leo Burnett Group, Thailand