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Minecraft Earth: New Here

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Minecraft is one of the most recognizable names in the gaming universe, as well as one of the best-selling games of all time, having gathered fans across the globe. Now, on the 10-year anniversary of Minecraft, Microsoft has announced the launch of Minecraft Earth-a brand new, fully immersive game using the power of augmented reality to bring Minecraft to life. To exemplify this innovative new approach to mobile gaming, and celebrate the creativity the platform demands, 215 McCann partnered with Mojang Studios, Microsoft and Xbox Game Studio to create 'New Here', a trailer centered around the "new girl in town" exploring her new surroundings through the lens of Minecraft Earth. ‘New Here’ explores the augmented reality the game creates, focusing specifically on collaboration and imagination. By incorporating elements which are faithful to the game, the film gives a genuine peek into the experience it brings by following around the “new girl in town.” Players can legitimately Minecraft the world around them, placing digital builds in their community that are viewable through a player’s mobile device, encouraging collaboration and community involvement. The game allows players to team up with others to craft amazing creations and explore the world around them to uncover builds other players have created.
Credits Other credits

Head of Marketing: Jessica Freeman

Senior Product Marketing Manager: Emily Orrson

Senior Director, Global Marketing: Taylor Smith

Director, Marketing Communications: Fergus Lynch

Marketing Communications Manager: Melissa Jenkins

Principal Art Director: Brad Shuber

Chief Brand Officer, Mojang: Lydia Winters

Brand Manager, Mojang: Nicolette Suraga

Head of Marketing Communications, Mojang: Thomas Wiborgh

Director of Creative Communications, Mojang: Owen Jones

Director of Integrated Production: Mandi Holdorf

SVP, Group Strategy Director: Brian Wakabayashi

Strategy Director: Cassidy Wilber

Strategist: Christian Stewart

Account Director: Peter Goldstein

Account Supervisor: Ben Blaska

Assistant Account Executive: Dylan Williams

Director of Business Affairs: Mary Beth Barney

Head of Production: Richard McIntosh

Editorial: Work Edit

Editor: Stewart Reeves

Assistant Editor: Leah Turner

Executive Producer: Marlo Baird

Producer: Grace Rehorn

Music Composition: Human

Composer: John Barnes

Executive Producer: Kamea Anderson

Creative Director: Craig DeLeon

Audio Mix/Sound Design: Lime

Audio Mixer: Jeff Malen

Audio Assistant: Meg Ochs

Executive Producer: Susie Boyajan

VFX/Finish: Moving Picture Company

Executive Producer: Lexi Stern

VFX Producers: Therese Mayer, Sanchit Soi

VFX Coordinators: Justin Rogers C de Baca, Meghna Shetty

Executive Producer, Color: Meghan Lang

Colourist: Ricky Gausis

Color Assist: Dimitri Zola

VFX Supervisor: Jim Spratling

CG Supervisors: Tim Kafka, Zhenya Vladi

CG Artists:

Zhenya Vladi

Andrew Price

Dan Fine

Tim Kafka

Nate Skeen

Annie Zhao

Joey Sila

Gretchen Asmar

Jaspreet Dua

Compositing Leads:

Jim Spratling

Rajesh Kaushik

Vivek Tekale


David Ince

Jon Rogala

Peter Ulukpo

Hector Cabrera

Navid Sanati

Ravindra Gowda

Rajinikanth R

Geetesh Tari

Vaishali Awaghade

Digital Matte Painting

Gowri Shankar Velusamy D

Winnie Sharma

Mohan Rao


Sivapriyan Seetharaman

Sathya Narayanan

Vishal Darkunde

Suhas Bhat

Earnest Victor


Silambarasan R P


Maneesh Kumar

Akhil K.P.

Trishul Phani Mishra

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