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Web Film

Arlington Convention & Visitors Bureau: Arli & the World of Wonderful


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Strategic creative group ATK PLN has teamed up with the Arlington Convention and Visitors Bureau and PETER A MAYER to unveil the kaleidoscopic possibilities of adventure, entertainment and family memories awaiting in the Dallas-adjacent city in a new animated short film 'Arli & the World of Wonderful.' Through dazzling animation and a relatable family’s narrative, ATK PLN highlights the best of what Arlington has to offer for travelers and families looking for a getaway. Creative director Barrett Lewis and CG supervisor Patton Tunstall led a team of in-house artists to craft the 3D animation for the short film. The short brings a vibrant, colorful new life to some of Arlington’s beloved and long standing attractions, including AT&T Stadium, Globe Life Park, Six Flags Over Texas, as well as a lineup of top restaurants and breweries. The animated short film centers around a family hailing from the town of “Blandville.” True to its name, the town offers little in the way of excitement or entertainment, unveiled by a series of vignettes of failed attempts at fun: a young sister and brother solemnly idle away an afternoon in their driveway, their mother attempts to sell homemade craft brews at a local outlet with no success, and their father’s new recipe attempt literally goes up in smoke. By happy chance, the daughter comes across a flyer for Arlington, and her family’s life in Blandville transitions into an exciting metropolitan vacation. From zealous sports stadiums and picturesque theme parks to tender family moments at a restaurant, ATK PLN’s animation seamlessly transitions from one scene to the next, accentuating the gift of memorable experiences which Arlington strives to share with its visitors.
Credits Other credits

Strategist: Eric Camardelle

Account Management: David Crane

Broadcast Producer: Alexis Vicknair

Account Lead: Alex Noto, Lauren Wegmann

Chief Strategy Officer: Michelle Edelman

Editor: Chris Collins

Assistant Editor: Steven Happel

Sound Engineer: Frank Pittenger

Animation Company: ATK PLN

Creative Director: Barrett Lewis

Producer: Justin Skerpan

Design: Fred Gardner, Edwardian Taylor

Rigging: Doug Bell, Andrew Conroy, Bowen Deng, Evan Perret, Maxime Lecompte, Osvaldo Tapia Guerrero

Motion Design: Chad Moseley

Animation: Jason Taylor, Dorian Soto, Don Dixon

FX: Gabriel Martin, Chad Moseley

Technical Supervisor: Jon Speer

Lighting: Lyn Caudle, Jeff Masters, Shannon Thomas, Michael Zollinger

3D Modelling: Ramahan Faulk, Drew Daleo, Daniel Ries

CG Supervisor: Patton Tunstall

Executive Producer: Marvin Robinson

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