 |
Outdoor
Mastercard: Fingerprints Portraits (Woman)
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
With the PSD2 revisions under way and the SCA mandates about to go live, biometric authentication is becoming a hot topic in the European society.
But even though Mastercard has finished developing the tools necessary to comply with the new payment industry standard – ID Check being the most important one – the supporting consumer-facing communication frameworks to educate & carry the innovation message are yet to be developed. How can we send a clear and impactful message to consumers about the new biometric safety & security tools while it’s still hot news? Agency: McCann, Prague Mastercard, as innovative technology company, raised quick awareness about biometrics by creating a series of portraits using a unique technique - fingerprints. Highlighting the benefits of face recognition and fingerprints payments through a unique art form of precision, we positioned Mastercard as a technological leader in the payments industry. By connecting the two most sophisticated payment methods - the fingerprint and the face recognition - Mastercard offers its customers the safest way to pay. This project explained to people that they should not mistrust the new technologies, through a unique exhibition, featuring portraits made only with fingerprints. We invited a renowned artist (Jan Petrov) to paint portraits using only fingerprints and exhibit them at the Authentication & Biometry press conference. The audience witnessed how the artist crafted such a portrait, live. We auction the portraits, this way everyone could buy the exhibited artworks with face recognition payment.
Advertising Agency: McCann Prague Related
Mastercard: Fingerprints Portraits (Woman)
McCann Prague 
Mastercard: Fingerprints Portraits (Man)
McCann Prague 
Mastercard: Fingerprints Portraits (Man)
McCann Prague 
Mastercard: Small Business Trip
McCann New York 
Mastercard: New Friends
McCann Erickson |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
