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Powerful new work directed by Sweetshop's David Petch for World Rugby, through creative agency MATTA. 'SWETA UNSTOPPABLE' is the launch film central to a new Women In Rugby campaign, aimed at driving increased participation and engagement among fans, audiences, players and investors in the women's game. It's been hugely successful so far - with even Billie Jean King tweeting about it. David’s film tells the story of one of 15 Unstoppable women in the sport - Sweta Shai.

Category Other
URL https://www.youtube.com/watch?feature=youtu.be&v=WNaG2CM5Uss&app=desktop
Client World Rugby
Agency MATTA
Production The Sweetshop
Country United Kingdom
Uploaded 24 May, 2019

Credits

Director
David Petch
Creative Director
Matt Campbell
Art Director
LOUIS SWANN
Agency Producer
THOMAS WINFIELD

Other credits

Client: WORLD RUGBY

Chief Marketing Officer: MARISSA PACE

Programming and Content Manager: JAMES ABRAHAM

Development Investment Programme Manager: ANNE O’CALLAGHAN

Communications Manager: SUZI MURRAY

Brand Coordinator: NAMRATA DESAI

General Manager, Women’s Rugby: KATIE SADLIER

Development Programmes Manager: ANNE GRUMELARD

Agency: MATTA

Creative Director: MATT CAMPBELL

Art Director: LOUIS SWANN

Director of Production: TOM ALLWOOD

Senior Agency Producer: THOMAS WINFIELD

Agency Producer: ZAKIYA PETTY

Senior Brand & Strategy Manager: THOMAS MAYER

Junior Brand and Strategy Manager: JESS FINCH

Production Company: SWEETSHOP

Director: DAVID PETCH

DOP: RIK BURNELL

Managing Director and Executive Producer: SPENCER DODD

Producer: THEO YOUNGSTEIN

Editor: KEVIN PALMER

Post Production: THE MILL

Sound Design: GRAND CENTRAL

Music Composer: JERRY LANE

World Rugby: Sweta Unstoppable

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