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Chevrolet: The Electric Helper
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After government measures for the control of fuel theft by organized crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the affected people didn't know where there was gas and wasted their last drops of gasoline looking for more gasoline. Chevrolet went on the streets with the brand experience called "The electric helper", their first 100% electric car, helping drivers, means of transport and emergency services to find gasoline. This car traveled the zones with gas stations and through #Reportegas in Twitter shared in real time information detailed about kind of gasoline available, maximum load and waiting time of supply of it. People decided the road of the car and got the reports of their zones through Twitter and also by Instagram stories.
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