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Crédit Agricole: Sport as a School of Life

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As an historic partner of football and 25 other sporting disciplines in France, Credit Agricole, through its "Sport as a School of Life" program, share this conviction. They are a National Supporter of the 8th FIFA Women's World Cup, and to bring attention to the topic they’re bringing out a film, launching today and created by BETC Paris. The film which features 6 little girls, shows just how practicing sports can give a taste for challenges and the confidence to take them on. Practicing sports is a great way for young women to build confidence and a feeling of empowerment, qualities that can serve them for the rest of their lives. It's no news that girls often are discouraged from putting themselves forward or express their convictions. Sports have the power of giving them the values of positive competition and a taste for surpassing themselves - qualities that can prove to be as precious in life as on the field.
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AGENCY MANAGEMENT - JEAN-CHARLES CABOCHE, PAULINE FILIPPI, MORGANE ESCOFFIER

MUSIC CREATIVE DIRECTOR - Christophe Caurret

SOUND PRODUCTION - GUM

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