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Peugeot 508SW: The Snake - Behind The Performance

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During an entire night, the abandoned airport in Athens trembled to the sound of a challenge that was at the time technical, human and artistic. All to show that precision is like a second nature to the brand. A world first performance that put the precision of PEUGEOT latest creation, the new break 508 SW, to the test. And nothing is snakier than an actual snake. That’s why BETC decided to create the world’s ‘snakiest road’ using an actual snake. The movements of a Bull Snake, one of the world’s fastest snakes, were scanned with a 3D scanner. Then, with the help of ‘Dronisos’, a company that specializes in synchronized drone flying, the movements of the snake were exported into a flying software that modeled the first road entirely formed by hundreds of flying drones that perfectly recreated the snake’s movements and thereby created a winding road that moves in real-time. A constantly moving and changing road that comes alive with random twists and turns, as unpredictable as those of a snake, demands a driving precision that is out of the ordinary. San Yélamos, a professional stunt driver had to navigate the road without hitting any of the drones. A challenge she was able to overcome with the help of the new PEUGEOT 508SW and its i-Cockpit that boosts an exceptional performance handling.
Credits Other credits

BRAND MANAGEMENT: Jean-Philippe IMPARATO, Thierry LONZIANO, Nuno MARQUES, Nathalie LE MAITRE, Elodie BUGAT

AGENCY MANAGEMENT: Henri TRIPARD, Tiphaine DU-PLESSIS, Nabila RAKIBI, Annaëlle FOY
, Mathilde SIKORSKY

HEAD OF STRATEGY: Guillaume MARTIN

ENGAGEMENT PLANNER: Vincent COLONNA-CESARI, Adrien TORRES

TRAFFIC: Céline LAPORTE

RIGHTS NEGOTIATION: Sophie SANCHEZ

GLOBAL HEAD OF PRODUCTION: Karim NACEUR

POST PRODUCTION COMPANY: NIGHTSHIFT

HEAD OF PRODUCTION: Gary FARKAS

ACTORS: San YELÁMOS

SOUND PRODUCTION: GENERAL POP

MUSIC CREATIVE DIRECTOR: Christophe CAURRET

SONG NAME: SNAKE & DRONE

COMPOSER: Sylvain RETY, Chris HOLLIS

PUBLISHER: ULTRA SCHMOOZE, SANTA JULIA

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