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Top 6: June 5th 2019

BP: The Great Aussie BP Run

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Top 6: June 5th 2019
To celebrate its 100th year in Australia, BP has launched a fully integrated campaign called 'The Great Aussie BP Run', created by WPP's Team Energy. WPP's Team Energy, a dedicated unit created specifically for BP, combined the talent and expertise from agencies such as Ogilvy, Geometry, Millipede and Mindshare to create 'The Great Aussie BP Run'. The centrepiece of the campaign is a uniquely Australian arcade-style app, where customers can win prizes in game and redeem them at BP stores nationwide. The 'BP Run' game was launched nationally, supported by a TVC, plus Outdoor, Radio, Social and POS. 'BP Run' celebrates the fun and excitement of BP's 100th year celebration by rewarding customers with the chance to share in over 250,000 prizes, including instant snack wins, a daily $1000 cash draw and a major prize of a brand-new Mazda CX5. Customers simply make a fuel or shop purchase, receive a game card and enter a code to unlock up to eight levels and five different characters to 'Play to Win'.
Credits Other credits

BP Australia

Adam Arnold – GM – Marketing and Innovation

Lauren Outhred – Brand Marketing Manager

Penny Chan – Brand Advisor, Loyalty & Digital

WPP Team Energy

Andrew Vohmann, Shannon Riches – Senior Designers

Geoffrey Walker – Senior Mobile Developer

Kalvin Luu – Technical Lead

Patrick Toohey – General Manager

Samuel Baird – Game Design Lead/Technical Lead

Jonathan Poynter – Design Lead

Krystal Pham – Junior Designer

Ben Weatherall – Designer

Ewan Thornton – Business Director

Caitlin Huskins – Investment Director

Lauren Corner – Media Executive

Molly Fahey – Client Lead

Goodoil Films

Dan Lee – Editor

Edel Rafferty – Colourist

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