Renault: Renault Drive Therapy

BBDO Moscow and Renault Russia talking out loud about mental and emotional injuries after a car accident to support drivers. Post-traumatic stress disorder (PTSD) after car accidents appeared to be highly underestimated problem, that hadn't been widely addressed before. This is the terrible oversight. According to the research published at US National Library of Medicine National Institutes of Health, the pooled prevalence of PTSD among RTA survivors was 22.25%. This means that every fifth driver that gets into car accidents suffers from psychological trauma that causes anxiety, panic and fear of driving. By the year 2020, the injury caused by RTA will be the 3rd-leading cause of disability. This problem has never been covered in Russia, so people don’t know where to seek help. Addressing this problem to a psychotherapist isn’t an option for majority of Russians as they have a habit to deal with their traumas by themselves. According to Russian Public Opinion Research Center survey, only 1% of Russians look for counselling in a challenging situation. With over 2,7 mln car accidents happening in Russia every year, these group of people couldn’t be ignored anymore.