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Electric Ireland: Power of Hope
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ROTHCO, part of Accenture Interactive, has created a short online film for energy provider Electric Ireland to promote its involvement in the charity walk Darkness into Light. The film explores the story of an extraordinary couple who turned a devastating personal event into a worldwide movement for hope. Directed by Zak Razvi, the intimate short documentary follows the inspiring story of Johnny and Gertie. In 2008, Johnny and Gertie Fox lost their son Fergal to suicide. In the despair following Fergal's death they found a flicker of hope when they became part of the committee at Pieta House that created Darkness into Light – a charity walk that endures night through dawn.
Strategist: Darius Pasalar Related
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