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Top 6: June 12th 2019

Head & Shoulders: Yarmulke Switch

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Top 6: June 12th 2019
In Judaism one must cover his head due to humble for god. So we used Yarmulkes – the traditional head cover. The Western wall in Jerusalem is the holiest Jewish site in the world, prior to entering the site one must put on a Yarmulke, a traditional brimless cap. So with 10 Million visitors per year one could say that the Western Wall sees the largest turnover of head-covers per single location in the entire world, making it the perfect location for the largest-ever dandruff testing demo. Agency: Adler Chomsky Grey, Tel Aviv
We commissioned a veteran Jerusalemite maker to produce a Unique Yarmulkas, equipped with a special, internal, dandruff-detecting layer.
Then we hijacked the existing Yarmulke distribution stand at the entrance to the site and turn our H&S Yarmulkes into a media channel by handing them out to visitors.
After their visit to the wall, as the users take off their yarmulkes to give them back, our attendants would check the inside to see whether they have dandruff or not and H&S samples were distributed to those realizing they have dandruff.
Credits Other credits

Media & Planing Company: Mediacom Connections Israel

PR Company: Stern Ariely Saar

CEO, ACW Grey Tel-Aviv: Amir Guy

Global Chairman: Per Pedersen

Europe Creative Chairman: Eduardo Maruri

CEO, Mediacom: Yaron Farizon

CEO, Mediacom connections: Yaron Farizon

Client Service Director: Shimi Hamias

Commercial Director: Yulia Shavelzon

Country Manager P&G: Ophir Guttman

CMO: Roni Shacham

Brand Manager P&G: Liron Schifter

CEO, Stern Ariely Saar: Pupi Ariely

Brand Manager: Shahar Cohen

PR Manager: Michal Bar- Tal

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