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Oreo: Oreo Yo'Self

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Today Oreo is offering consumers the chance to create an avatar of themselves, watch it printed live on a super-sized Oreo and get sent to them for free as part of a new campaign via Traffik Group. Oreo will release 2,000 'Oreo Yo'Self' cookies for Aussies to create at www.oreoyoself.com.au. Through the website, Australian consumers will be able to create an avatar of own face in Oreo creme and send it to themselves while stocks last. Oreo lovers will have the chance to select from a range of features to Oreo-fy themselves including; hair style and colour, eye style and colour and accessories, to get playful and personalise their cookie.
Other credits

Digital Experience: Traffik Group

PR: iD Collective

Media Agency: Mindshare

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