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Top 6: June 12th 2019

Westpac: Help - Business

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Top 6: June 12th 2019
Westpac has launched the latest iteration of its 'help' campaign that focuses on the powerful story of a migrant who builds a small business in Australia. Set to the soundtrack of Master's Apprentices classic It's Because I Love You remade by Amy Shark, the campaign shows the epic journey of a family who flee their war torn country to come to Australia. Agency: DDB, Sydney
Credits Other credits

• Designer: Paul Jansen

• Head of Integrated Content: Sevda Cemo

• Lead Senior Producer: Tash Johnson

• Managing Partner: Chiquita King / Sasha Firth

• Group Account Director: Topher Jones

• Senior Business Director: Kirsty Smith

• Business Manager: Fabrizia Violante

• Chief Strategy Officer: Carl Ratcliff

• Head of Planning: Dom Hickey

• Senior Planner: James Davis

Client: Westpac

• Jenny Melhuish, Head of Brand, Advertising & Media, Westpac Group

• Sam Viney, Head of Advertising, Westpac

• Amber Joyce, Senior Advertising Manager, Westpac

• Sian Chadwick, Head of Business Experience, Westpac Business

• Anna MacFarlane, Head of Business Marketing, Westpac Business

• Alice Pears, Senior Marketing Manager, Westpac Business

• Brooke Carter, Senior Marketing Manager, Westpac Business

• Magdalena Sikora, Marketing Manager, Westpac Business

Media: Media Lab

Public Relations: Map and Page

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