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Top 6: June 12th 2019

Sioo:X: The Slow Fight (a 12-year live product test)

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Top 6: June 12th 2019
To mark the opening of the outdoor season, Swedish wood protection company Sioo:x is putting its claim of unbeatable durability by challenging their competitors in a 12-year product test: The Slow Fight. Agency: Stendahls

The test will take place in a custom-built boxing ring with a wooden floor. One half of the floor is treated with Sioo:x’s unique silicate formula, while the other half is untreated. Sioo:x’s challenge to their competitors is simple: come to the ring, apply your treatment and let battle commence. View the invitation film:

The boxing ring is located in Lofoten, in the north of Norway – an area known for its extreme weather. For 12 years, the boxing ring will be subjected to the area’s brutal climate, which will clearly show how well both surfaces stand up to the power of nature. Of course, there can only be one winner. The fight begins on June 4 and is best experienced ringside. But if you can’t make it to Lofoten, don’t worry, the entire event will be streamed live 24-hours a day at
Credits Other credits

Head of Strategy: Anders Gunberg

Art Director: Josefin Thor

Copywriter: Mikael Andersson

Client Director: Jens Flensburg

Project Manager: Anna Lotto

PR: Erik Toresson

Producer: Linda Engström

Producer: Marie Kjellson

Production Company: Cut back

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