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Jontex: Cheetahs X Sloths

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Synchronized Orgasm: BETC/Havas creates campaign for new Jontex condom

Based on the principle that men and women have different rhythms during sexual relations, Jontex is introducing a new product: "Synchronized Orgasm," a condom that prolongs the man's erection while stimulating the woman's pleasure, so that both may reach climax together.

In order to publicize the product, BETC/Havas created a communication campaign that uses printed media, Facebook and Instagram posts, OOH media and activation by digital influencers.

Following the creative insight "Retardant for him, stimulant for her, synchronizing for both," the ads employ a modern look to emphasize the product's concept and show its effect in a lighthearted manner. In the ads, we see turtles and rabbits, snails and hummingbirds, sloths and cheetahs; the turtles, snails and sloths represent the retardant effect of the condom, which prolongs the man's pleasure and makes him take longer to climax, while the rabbits, hummingbirds and cheetahs represent the product's stimulating effect to accelerate the woman's pleasure, helping the couple reach orgasm together.

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Agency: BETC/Havas
CCO: Erh Ray
ECD: Andrea Siqueira
Creative Directors: Andrea Siqueira, Laura Azevedo
Creation: André Batista, André Ignatiuk, Rodrigo Casanovas
Illustration: Imagefy Studio
Brand & Business: Daniela Keller, Luana Gregorio, Lucas Nabuco, Bianca Chagas
Communication & PR: Camila Nakagawa
Channels & Engagement: Carlinha Gagliardi, Felippe Sobrinho, Andressa Lechugo, Thiago Costa, Cintia Hashimoto, Ruy Neto
Strategy: Agatha Kim, Bianca Brito, Mayara Pinheiro
Integrated Production Director: Anna Luisa Ferraz
Art Buyer: Andrea Carmassi, Edna Bombini
Graphic Production Director: Gilmar Souza
Graphic Production: Carlos Valeriano, Plinio Junior, Marcio Brusaferro, Marcos Nascimento, Adriana Wrege, Sabrina Zilli
Advertiser: Alexandra Romeo, Juliana Rufino, Beatriz Ribeiro

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