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Carphone Warehouse: Switcheroo

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On Sunday, Carphone Warehouse launched a new TV advert with Peter Crouch as part of its 'Switcheroo' campaign, celebrating a dedication to securing the 'best deal' for customers switching mobile contracts. Whether it's new teammates, or a new mobile contract, switching can be made easy with the right expertise. The TVC, created by AMV BBDO, premiered during the UEFA Nations League Final on Sunday 9th June and features Premier League footballer Peter Crouch - famous for playing for several top football clubs throughout his ongoing career. The TVC demonstrates that even Crouch, who has switched to play for a number of great teams, benefits from the help of Carphone Warehouse store colleagues to find the best phone deal on the market and encourages everyone to do the same. The advertising campaign will run for three weeks on TV, radio, VOD, digital audio, as well as a four-week content partnership with Global across Heart, Smooth, Capital and Radio X. Directed by Andy Mcleod of Rattling Stick, the advert reflects on Crouch’s football career, but realises that even with all his experience, he still needs a little help when it comes to switching. Crouch arrives at a Carphone Warehouse store where colleagues provide the assistance and expertise to help him switch and find the best deal for him.
Credits Other credits

Client Partner: Alex Bird

Account Director: Caroline Rosenberg

Board Account Director: Kate Harri

Media Agency: Blue 449

Media Planners: Chalya Deverill, Abeku Nelson, Tom Coles

PR: M&C Saatchi Public Relations

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