Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Coca-Cola: Football Forehever


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Many Swedish female football players are world class within their sport, but several of them are unknown to the public. One explanation is the lack of stardom and visibility for female football players; if women are not visible or not marketed as stars then they will never be recognised as stars. Coca-Cola has in partnership with The Swedish Football Association, in advance of this summer's World Cup in France, created statues of four female players to celebrate the female national team and thereby increase the visibility for the players. The campaign was made by Coca-Cola’s creative agency Isobar Sweden, with the ambition to influence attitudes and increase engagement with women’s football. The objective with Football Forevher is to positively influence opinions and increase the engagement for women’s football by giving the players increased visibility. One of the key factors to achieve equality in Swedish football is to put female football stars in the spotlight that they ought to have.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news