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Kronenbourg 1664: Breaking News

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Eric Cantona has announced that he is going to space in order to prove that Kronenbourg is 'Le Taste Supreme' in the entire universe. Kronenbourg launched the brand’s first-ever ‘breaking news’ spot within a live sports match with Sky Media. The 30-second press conference, broadcast during the England v Holland UEFA Nations League semi-final on Sky Sports, stars footballing legend Eric Cantona. In the news conference, Cantona declares his commitment to travel into space to ensure Kronenbourg is the best tasting beer in the entire universe, and not just in the world.

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