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Web Film
Jaguar Land Rover: Live for the City
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Land Rover collaborates with activist and model Adwoa Aboah to showcase the new Range Rover Evoque in the latest campaign ‘Live for the City’ with creative agency Spark44. Aboah, a British fashion model and dedicated activist for mental health among young women, joins her collective of local London creatives in a series of films following her day-to-day routine across the capital city paying tribute to neighbourhoods like Brixton and Golborne Road. Proving that the Land Rover is also for urban city dwellers, Aboah casts her sister and fellow model, Kesewa Aboah, designer Ashley Williams and singer-songwriter Nancy Andersen of Babe Heaven to share fond memories and candid insights into Adwoa’s life and favourite haunts around the capital in her Range Rover Evoque.
Editing: Ricky Rose & Dan Good Related
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Land Rover: Stay Adventurous
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Land Rover: Stay Adventurous
Spark44 |
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