TV ad: Volkswagen Jetta GLI: Power To the People

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Other car companies use exotic backgrounds, fake locations, and elaborate CGI to create excitement. With Volkswagen, all you need is the right car and a little imagination. DDB, Canada, showed off the 2019 Jetta GLI's thrilling performance using a real town, with real people, driven by hometown girl and Nascar driver Maryeve Dufault - and one unique twist. We shot a high-performance car commercial... and we let the people from the town film it.

Category Automotive
Client Volkswagen
Agency DDB Canada
Production Hoonigan Media Machine
Country Canada
Uploaded 13 June, 2019

Credits

Director
Brian Scotto
Chief Creative Officer
Brent Choi
Creative Director
Erin Kawalecki
Copywriter
Eric Grimes
Art Director
Carla Rimando
Agency Producer
Julia Morris
Agency Producer
Sumit Anjwani
Agency Producer
Shaya Omidvar

Other credits

Group Account Director: Ben Archer

Account Coordinator: Ines Khadr

Project Manager: Ann Harrison

Strategist: Kristian Visconti

Social Media Strategist: Steph Joudrey

Media Company: Touché

Director of Photography: Pierre Wikberg

Cameraman: The people of Sorel-Tracy, QC

Executive Producer: Gil Marsden

Line Producer: Sebastien Poussard

Post-Production Company: Hoonigan Media Machine

Editor: Keegan Wilcox

Online Editor:

Colourist: Jerimiah Morey

Audio House: Hoonigan Media Machine

Talent: Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC

VFX/Animation Co: Hoonigan Media Machine

Sound Mix: Barry Neely

Sound Design: Randy Torres

Production Designer: Melissa Broker

Volkswagen Jetta GLI: Power To the People

Gold sponsors

The Best Ad Jobs

Volkswagen Jetta GLI: Power To the People

Related

Gold sponsors

The Best Ad Jobs