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AXA Health Insurances: Cold Water


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Fallon London and insurance brand AXA has launched a social and online campaign aimed at promoting the AXA brand and their health screening test: Realise Health. The campaign documents the story of the Blue Tits Cold Water Swimmers, a group of ladies in West Wales who swim together every day throughout the year. The campaign shows the value of partnership in achieving health goals. The protagonists of the film are called Sian and Sam. Sian is the founder and leader of the Blue Tits, and Sam has been an active participant for just under a year. Because of the partnership and the health benefits of cold water swimming, Sam sees her mental and physical health improve exponentially.
Credits Other credits

Client Service Director: Jo Tauscher

Account Director: Ailsa McQuaid

Senior Account Manager: Thomas Prideaux

Project Manager: Sarah Bruce

Planner/CSU Director: Ben Felton

Production Assistant: Natalie Cox

2nd Camera: Tommy McMahon

Editor: Liam Bachler @ TenThree

Grade: Matt Turner @ Absolute Post

Music: Sixième Son

Sound Designer: Michael Powell @ Prodigious

Post Production: Prodigious

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