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Uber Elevate: The Future of Airborne Travel


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Pioneering tech company Uber has shared the latest news around what’s shaping up to be another revolutionary transportation offering - aerial ride-sharing service Uber Air: Uber Elevate is poised to bring to market for the first time the ability for consumers to use aerial ridesharing within cities as soon as 2023. Uber Elevate handpicked Cannes Mobile Grand Prix and AICP-winning rising star creative and production boutique Bipolar Studio, for the innovative marketing campaign around the venture which launches today at Uber Elevate Summit. The integrated campaign includes a centerpiece film, experiential VR installation and print stills, as well as social content. The campaign’s stunning imagery was created entirely digitally and is 100 percent CGI. Centerpiece film “Airborne” delivers a cinematic vision of Uber’s upcoming aerial mass transit platform. “Airborne” begins with an Uber Air flight traveling from Mission Bay HQ across sun- soaked skies above San Francisco and landmarks like Warriors’ Arena and Transamerica Tower. Dusk gives way to early evening as lights blink on the ground below and buildings appear as silhouettes in the far background, images that are in reality, fully articulated digital cars and buildings. The Uber Air flight lands in neighboring Santa Clara on Uber’s Skytower. Total travel time: 18 minutes vs. an hour or more in rush hour traffic; multi-floor docking at Skytower is equipped to handle a high volume of commuters and each hour can land up to 1000 eVTOLs (those futuristic-looking vehicles which hover, take off and land vertically). Also part of the new campaign, a high-fidelity 4-minute VR installation offered at Uber Elevate Summit that gives attendees a full flight experience inside a built-out physical cabin so they can see and feel what passengers will experience when they fly Uber Air. After the Summit, the installation will travel to Uber events globally. Still images and social media content will further extend the campaign’s reach.
Credits Other credits

Head of Product, Aviation: Nikhil Goel

Head of Design: John Badalamenti

Sr. Integrated Brand Producer: Arianna Pilram Sr. Industrial Design Lead: Matt Derkach

CGI: Bipolar Studio

Post Production & Finishing: Bipolar Studio

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