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The Marty’s Range: Allergy-Friendly Snacks for Little Explorers

Leading food company Danone has launched a digital push to support its allergy-friendly children's product range, Marty's. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea popped crisps and dairy-free frozen desserts, was developed for their Early Life Nutrition business by Danone’s Manifesto Innovation Accelerator (MIA), the innovation lab which acts as a driving force for new product development. LAB worked in partnership with Danone to develop a dedicated Marty’s digital platform, featuring the brand character Marty, an alien who lives on planet Zaddja and searches the universe for allergy-friendly foods. The site includes a Marty’s Allergy Card feature, which allows parents and children to create and print out their own personalised allergy card, including their allergies and contact details, which can be clipped on to a bag or carried with them.
Credits Other credits

Project Manager: Jack Lewis (Lead), Marshall Jones

Developer: Divan Botes (PHP)

Senior Designer: Monny Lam

Digital Planner: Matt Lloyd

Operations: Matt Lintott (Director)

Production Manager: Luke Nutkins (Project Management Lead)

Assistant Creative Directors: Tom Smith

Front-End Development Partner: FX Digital

Developer: Clayton Jones (Lead)

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