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Top 6: June 26th 2019
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Nissan: The Reborn Light

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Top 6: June 26th 2019
It’s been almost 10 years since the launch of Nissan LEAF, the world's first mass-produced electric vehicle. But now, as many of these early vehicles are reaching the end of their useful lives, Nissan wanted to showcase the longevity of one of the most important components - the battery - finding a way to re-use the growing number that were destined for the scrapheap. Nissan teamed up with TBWAHAKUHODO and 4R Energy Corporation to design, develop and install new streetlights that are powered by a combination of solar panels and used batteries from the Nissan LEAF. "The Reborn Light," launched in Namie-machi, Fukushima - an area still recovering from the 2011 earthquake and tsunami - providing a new type of outdoor lighting that operates completely off the main power grid, requiring no electric cables or outlets.
Credits Other credits

Designer: SASUKE HATAO

Agency Producer: TOMOHIRO UMEYAMA

Account Director: TAKUMA FUJII

Account Executive: ERIKA IKEDA

Account Executive: TARO ASAZUMA

Account Executive: RYOSUKE KANAI

Account Executive: KYOKA HAYASHI

Public Relations Planner: HIDEYUKI KOBAYASHI

Designer: SHOUTARO SHIBA (SPICE INC)

Project Director: TOSHIO HIRATSUKA (MIRAI-LABO CO., LTD.)

Project Manager: RAITA HIRATSUKA (MIRAI-LABO CO., LTD.)

Project Lead: AKI SHIMAZAKI (MIRAI-LABO CO., LTD)

Producer: KENTARO TSUKAMOTO (GEEK PICTURES)

Film Director: IKUMA ARA (GEEK PICTURES)

Production: Al KAMIYAMA (GEEK PICTURES)

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