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Belvedere Vodka: A Beautiful Future


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Belvedere Vodka and singer, actress and activist Janelle Monae came together through their shared vision of a beautiful future. Laundry Service, invited people to share what #ABeautifulFuture meant to them and used their responses as the centerpiece of their campaign. Because the voices we hear today, will help create a more diverse and inclusive world for us all tomorrow. A Limited Edition Bottle in celebration of the campaign was designed with an aesthetic aimed to peel back layers and reveal the beauty within, illustrating the multifaceted character of both Janelle Monae and Belvedere.
Other credits

Advertising Agency: Laundry Service, USA



Head of Laundry Service and Cycle: Jordan Fox



Global Chief Creative Officer: Leo Macias



Group Creative Director: Daniel Nunez



Creative Director: Brad Jones



Senior Art Director: Justin Hood



Copywriter: Brandon Greenbaum



Senior Designer: Katrina Lee



VP, Client Services: Randi White



Account Supervisor: Matthew Ballew



Senior Strategist: Sarah Troncone



Production: CYCLE



VP, Production: Bob Brown



Production Executive: Negar Shekarchi



Supervising Producer: Roland Luitgaarden



Line Producer: Kate Balandina



Senior Producer: Mara Auster



Producer: Oscar Hernandez



Production Manager: Danielle Howell



Production Coordinator: Cooper Collins



Director: Jora Frantzis



Director of Photography: Rob Witt



1st Assistant Director: Niko Philipides



2nd Assistant Director: Matt Goldstein



1st AC: Nicolas Martin



2nd AC: Alan Certeza



Steadicam Op: Christine Adams



Production Designer: Brielle Hubert



Janelle Monáe Wardrobe Stylist: Alexandra Mandelkorn



Wardrobe Stylist: Niki Firanek



Janelle Monáe Assistant: Ivy Lauren



Janelle Monáe Hair: Nikki Nelms



Janelle Monáe Makeup: Jessica Smalls



Janelle Monáe Nails: Sreynin Peng



Gaffer: Corrin Hodgson



Best Boy Lighting: Kara Siebein



Key Grip: Shun Goldin



Key Grip: Jimmy Viera



Sound Mixer: Jack White



Boom Operator: Jeremy Sugalski



Leadman: Ian James



Set Dresser 1: Bennet Seymour



Set Dresser 2: Robbie Kruczek



Art Assist: Sarah Fernandez



Photographer 1: Julia Galdo



Photographer 2: Cody Cloud



Micro Video Director: Jonathan Machado



Micro Video DP: Cory Warner



Key PA: Khyber Law



Script Supervisor: Amelia Ferroni



Cellist: Adrienne Woods



Edit: CYCLE



Editor(s): Adam Zuckerman, Ryan Moloney, Paul Del Vecchio



Post Producer: Ryan Moloney



Post Supervisor: Bob Maurer



Assistant Editor: Christine Carone



Online/VFX: Cycle



Lead VFX: Dana Erickson



Additional VFX: Dylan Padilla



Mix/Sound Design: Gerard Collins



Color: Post Pro Gumbo



Colorist: Alan Gordon

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