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Livraria Cultura: Missing Characters

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To give visibility to the problem of missing children in Brazil, Livraria Cultura created Missing Characters, a social campaign in partnership with Maes da Se NGO where famous protagonists of children's books also disappeared from their covers. The new books were displayed on the shelves for 30 days as if they were normal products of the bookstore. But when costumers opened the books, were impacted by photos of missing children and the campaign message. The campaign, created by Agencia UM, also featured Instagram Stories, videos on Youtube, a special edition box sent to influencers and a hotsite.
Credits Other credits

Ceo:Luiz Augusto Filho

Vp:Ludmila Canto, Lenilson Lima

Operations:Ludmila Canto

Creative Director:Lenilson Lima

Creative group coordinator:Eduardo Fialho, Gustavo Vercosa

Copywriter:Diego Koury, Carolina Menucci

Art Director:Eduardo Fialho, Ricardo Barros

Webdesigner:Alisson Carvalho

Creative Consultant:Daniel Da Hora

Account Manager:Ludmila Marques

Account Coordinator:Fernando Santana, Waneska Silva

Account:Larissa Souza

Planning:Cida Araújo

Media Coordinator:Leonardo Aguiar

Media group coordinator:Rebeca Menezes

Media:Cleyton Muniz, Kesia Moura, Jessica Regueira

DTP Manager:Waydna Wanderley

Dtp:Karol Myller, Rafaela Araújo Finalist

Gerente RTVC:Fabiana Araújo

RTVC Manager:Priscila Silva

Editing and Motion Design:Romero Fonte

Final Art:Fabiano Melo, Rosalvo Pereira

Video Production:Nahson

Audio Production:Onomatopoeia


Customer Approval:Sergio Herz, Lisandra Kelly

Approval of partner:Ivanise Esperidião

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