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Web Film

MasterCard: True Name

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It's Time to Enable People to Use Their True Name on Cards. For many in the LGBTQIA+ community, the name on their credit, debit or prepaid card does not reflect their true identity. As a result, for the transgender and non-binary communities in particular, the card in their pocket can serve as a source of sensitivity, misrepresenting their true identity when shopping and going about daily life. Today, Mastercard is making a commitment to address this challenge by introducing the True Name card.
Agency: McCann Worldgroup, New York
We are working with partners to create a product, as well as a sensitive and private process free of personal questions, that will allow for true names, not deadnames, to appear on cards without the requirement of a legal name change. This will ease a major pain point for the transgender and non-binary community. Mastercard calls on the industry to apply these standards for everyone, ensuring a way for people’s financial products to reflect their true identity. Overall, nearly one-third (32%)* of individuals who have shown IDs with a name or gender that did not match their presentation reported negative experiences, such as being harassed, denied services, and/or attacked. As such, many transgender individuals choose to forego the cost, complexity and anxiety associated with official name and gender changes. Until now, this discrimination has carried through to their cards and payment mechanisms. In a panel discussion on Monday with the New York City Commission on Human Rights, Mastercard unveiled this initiative and is working to bring the True Name card to market.
Credits Other credits

Mikayla Lapierre: Junior Art Director

Nathy Aviram: Chief Production Officer

Judi Nierman: SVP, Executive Producer

Christine Lane: SVP Executive Producer - Innovation

Dagmar Wong: Senior Integrated Producer

Liz O'Connor: Producer

Amber Briscoe: Senior Integrated Producer

Veronica Bertran: Managing Director

Shelley Bowcher: VP, Account Director

Mariano Pintor: Account Supervisor

Oriol Bombi: EVP Global Strategy Director

Dan Cohn: SVP , Group Strategy Director

Rosalind Mowitt: Senior Strategist

Nina Kossoff: Strategist

Danielle Karr: VP, Social Strategy Director

Kristen Levy: Social Strategist

Eric Perini: Content Creator

Brett Berman: Content Creator

Aude Cuenod: Content Creator

Jeremy Miller: Chief Comms Officer

Traction Creative: Sign Production Company

John Clang: Photographer

Shannon Botts: Craft Post Producer

Benny Karas: Craft Colorist

Jon Smith: Craft Audio Mixer

Ilya Katsap: Craft Editor

Deb McMurtrey: Craft Editor

Christine Doughty: Craft Assistant Editor

Ted Maniatakos: Craft Editor

Adam Hirsch: Craft SVP, Head of Content NA

Ray Klonsky: Craft Executive Producer

Amalia Bradstreet: Craft Line Producer

Dave Waldron: DP

Carrie Cheek: Camera Operator

Kimberlee Venable: 1st AC

Georgia Krause: 2nd AC

Ray Richards: Gaffer

Scott Ray: Key Grip

Tyler Postiglione: Sound Mixer

Tim Race: Sound Mixer

Jacqueline Helene: Hair / Make-Up Artist

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