Gay Times / Amplifund: Some of us Still Have to Hide Who we Love, 2

Grey London has created the visual identity and launch poster campaign for Amplifund – a philanthropic initiative led by global LGBTQ media organisation, Gay Times. Launched by Tag Warner, Gay Times CEO, and in partnership with human rights charity GiveOut, Amplifund is supporting LGBTQ activism in media to help increase the acceptance of LGBT communities around the world. The initiative also plans to bring more diverse voices to the forefront of mainstream LGBTQ media in the UK and US, where there is often a lack of understanding of experiences of LGBTQ outside of westernised societies. To launch the foundation, Grey London has created a series of posters that reflect the censorship of LGBTQ life around the world, including the UK, by using a pixelated rainbow flag to hide scenes showing authentically everyday queerness. In one, a couple kissing are pixelated with a rainbow, alongside the text “Some of us have to keep our pride inside”. In another, two people hold hands with the copy “Some of us still have to hide who we love”. Over the course of the campaign different LGBTQ flags will be used to highlight the different communities and identities that the fund will benefit. Each poster features the ‘Amplifund: Until Every Queer Voice is Heard’ logo and lock-up which has also been designed by Grey London.