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Bagel Bites: Rad Dad Squad


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The world needs more #RadDads. In our hyper-connected, over-scheduled world, kids need someone to show them the lost art of spontaneous joy. We believe there exists a type of dad that's highly-skilled in this regard. They've evolved beyond classic maneuvers like "hey, pull my finger." They'll do the floss in aisle nine and join a tiny tea party anywhere, anytime. They're the raddest dads in America. And with the help of the raddest dad of them all, Tony Hawk, we're gonna find them. Welcome to the Rad Dad Squad. Agency: D/CAL

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