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Hnry: Hnry Billboard 1

Nothing pisses off people quite as much as dealing with admin. Well, a new company called Hnry takes that pain away, by looking after invoicing and tax returns for freelancers and contractors. To make them aware of, this, FCB, New Zealand took one tiny, relatable aspect of their pain and made it huge and famous – we started a nationwide manhunt for a lost receipt. It started simply enough, with our fictional hero posting flyers and community notices. But, it soon escalated. He’s no professional when it comes to advertising, so he booked a single billboard space in downtown Auckland. And, instead of getting a professional to do it, he put up a series of naively painted billboards. Short and punchy? No, these were quirky, meandering, long-copy billboards, that raised eyebrows and drew attention to his plight. If that weren’t enough, he even flew a banner over the city, reading, “Have you seen my receipt? @thelostreceipt” The saga unfolded over a couple of weeks. But, in the end, he had to give up his search and file an incomplete tax return, revealing to an intrigued following that, next time, he’ll just leave it to Hnry.
Credits Other credits

FCB New Zealand

Creative Services Director: Jenni Doubleday

Head of Media - PR, Activation & Social: Angela Spain

Digital Strategy Director: Dan West

Media Manager: Elizabeth Robertson

Digital Account Manager: Natisha Patel

Social Senior Account Director: Holly Dean

Social Account Manager: Tessa Stockdale

Social Media Account Executive: Bayleigh Way



Hnry

CEO: James Fuller

CCO: Claire Fuller

Marketing Lead: Ben Jardine

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