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Hnry: Hnry Social 3

Nothing pisses off people quite as much as dealing with admin. Well, a new company called Hnry takes that pain away, by looking after invoicing and tax returns for freelancers and contractors. To make them aware of this, we took one tiny, relatable aspect of their pain and made it huge and famous – we started a nationwide manhunt for a lost receipt. The hero of our campaign is no professional when it comes to advertising, so his social campaign told a quirky, meandering tale, which started to raise eyebrows and draw attention to his plight. His saga unfolded over a couple of weeks on Instagram, as he engaged followers with his offbeat sense of humour and naively-painted images. In the end, he had to give up his search and file an incomplete tax return, revealing to an intrigued following that, next time, he’ll just leave it to Hnry.
Credits Other credits

FCB New Zealand

Creative Services Director: Jenni Doubleday

Head of Media - PR, Activation & Social: Angela Spain

Digital Strategy Director: Dan West

Media Manager: Elizabeth Robertson

Digital Account Manager: Natisha Patel

Social Senior Account Director: Holly Dean

Social Account Manager: Tessa Stockdale

Social Media Account Executive: Bayleigh Way



Hnry

CEO: James Fuller

CCO: Claire Fuller

Marketing Lead: Ben Jardine

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